Brand project · 02

Light Threads

Fashion
Visual identity
Creative direction

The creative choice

Create a brand people want to wear before they even read its story.

Light Threads needed to stand out without shouting. We built a restrained, tactile and precise language in which black, ivory and cobalt blue allow the clothing to lead.

The symbol acts as a discreet signature. The more expansive name builds recognition and gives the young brand an immediately identifiable presence.

The symbol and name form a clear signature, flexible enough to live on garments and packaging alike.

A clothing brand is not judged on a technical sheet. It is recognised through cut, material and detail.

The collection

One visual language across every piece, without redesigning the logo for each application.

The palette creates contrast; embroidery, neck labels and hem tags provide continuity. The system remains recognisable on a T-shirt, hoodie or cap, whether the piece is worn, hung or folded.

Light Threads collection of hoodies, T-shirts and accessories — Collection overview · A consistent presence from one piece to the next.

Light Threads hoodies and caps in black, ivory and cobalt blue — Hoodies and caps · Three colours, one signature.

Light Threads T-shirts in black, ivory and cobalt blue — T-shirts · Contrast adapts to the material without altering the symbol.

The experience

The brand continues after the garment is chosen.

The tote, mug, thank-you card and packaging extend the same world. Every touchpoint enters at a precise moment, while the symbol and wordmark continue to be used with restraint.

Overview · An experience designed from the garment through to delivery.

Woman carrying the Light Threads tote in motion — The tote · The identity becomes visible in the street.

The mug · The symbol becomes a natural part of the studio’s daily life.

Light Threads thank-you card — The card · A simple gesture that extends the relationship.

Light Threads box and tissue paper — The packaging · The experience starts before the garment is revealed.

04 · Public deployment

An identity designed to be recognised at the scale of the city.

The banner carries the same system into public space: the garment leads the image while the wordmark remains legible from a distance.

Light Threads urban advertising banner — Public display · The signature keeps its strength as it changes scale.

Outcome

An identity ready to live across a collection.

Light Threads now has a coherent world, a recognisable mark and a system flexible enough to move from garment to label, then from campaign imagery to digital without losing its character.

Your project

Should your brand merely be recognised, or should it also be desired?

Build a brand world